Starting an Insurance Brokerage Firm: A Comprehensive Guide

Starting an Insurance Brokerage Firm: A Comprehensive Guide

Launching an insurance brokerage company can be a promising venture, given the continuous demand for insurance services globally. Whether it’s for health, homes, cars, or businesses, insurance remains a staple in protecting assets and investments. However, starting an insurance brokerage isn’t just about selling policies; it involves a deep understanding of the industry, meticulous planning, and dedicated execution.


Why You should consider starting an Insurance Brokerage Company

If you considering starting a business as an insurance broker, but get into doubt as to whether is would be a good idea or not, this article if for you.  We have some statistics on this article, and we can only hope that these figures can bolster your decision, positively:


Global Growth:
The global insurance industry’s net premiums amounted to approximately $5 trillion in 2019, illustrating a vast market potential.


Life vs. Non-Life:
Worldwide, life insurance premiums were around $2.9 trillion, while non-life insurance premiums accounted for about $2.3 trillion in 2019.


Digital Sales:
By 2022, it was projected that about $400 billion of insurance sales would be digitally influenced, demonstrating the growing importance of digital transformation in the industry.


Cyber Insurance:
With an increase in cyber-attacks and data breaches, the cyber insurance market in the U.S. generated $2.03 billion in premiums in 2022, showing promising growth potential.


Vehicle Insurance:
As of 2022, motor insurance held the largest share of the global insurance market, highlighting the continuous demand.


Natural Disasters Impact:
2020 saw global economic losses from natural disasters amount to around $150 billion, underlining the vital role of insurance in economic stability and recovery.


Emerging Markets:
Between 2015 and 2021, emerging markets saw an annual real premium growth of 5.7% in non-life insurance and 13.3% in life insurance.


Insurance Technology:
The insurtech market’s value stood at approximately $5.48 billion in 2019 and was projected to reach around $10.14 billion by 2025, pointing towards tech-driven growth.


Pandemic Impact:
The COVID-19 pandemic demonstrated the need for comprehensive coverage, with businesses and individuals more aware of unforeseen risks. It’s predicted that post-pandemic, there will be a surge in interest in health and business interruption insurance.


Millennial Opportunity:
As of 2022, 64% of millennials had a life insurance policy, highlighting a significant market for younger generations.

What do these statistics say about Insurance business?

These statistics emphasize the vast potential and critical importance of the insurance industry. That is why we believe starting an insurance brokerage company would not be a bad idea.  With a combination of traditional policies and innovative new products driven by technology, the insurance business remains a promising arena for new entrants.

Obviously, if you’re looking to corroborate these statistics or seek more recent data, it’s a good idea to consult the latest reports from insurance industry associations, market research firms, and regulatory agencies.


This is why you are right in considering starting an insurance brokerage company

Whatever the case may be, we encourage you to seriously consider getting into the insurance brokerage business and stary your business.

If you’re passionate about helping people navigate their insurance needs and have an entrepreneurial spirit, this guide will help you embark on the journey of starting your own insurance brokerage company. In this guide you will find steps and guidelines that will be of great help.



  1. Understand the Industry Landscape

Before diving in, familiarize yourself with the insurance landscape: Some of the most important activities you would need to undertake include a market research and competition analysis.


Market Research: Identify the types of insurance in demand within your target market. Are people looking for health, auto, home, or business insurance more frequently?

Competition Analysis: Understand who your competitors are and what they offer. What’s their unique selling proposition (USP)? This can help you identify gaps and opportunities.

  1. Choose a Specialization

While some insurance brokerages offer a wide range of insurance services, starting with a specialization can help you establish a strong foothold:


Niche Markets: At the beginning, you may want to consider focusing on niche markets, like pet insurance or bespoke business insurance for specific industries.

  1. Develop a Business Plan

Every successful venture requires a robust business plan. Insurance broking is no different. Some of the most important items to pay close attention to when developing your business plan include financial projections, marketing strategy and operational plans.

Financial Projections: Detail expected income, overhead costs, and profit margins.

Marketing Strategy: Outline how you plan to attract and retain clients.

Operational Plan: Describe the day-to-day running of your business, including software, staff, and office space needs.

  1. Legal Issues – Secure Necessary Licenses and Registrations

You’ll need to obtain the appropriate licenses to operate legally:

State Regulations: Licensing requirements vary from state to state (or country to country). Check with local regulatory bodies.

Continuing Education: Some jurisdictions require brokers to undergo continuing education to keep their license. This ensures you stay updated on industry changes.

  1. Find Reputable Insurance Carriers

Your reputation will heavily depend on the carriers you work with:


Carrier Partnerships: Establish relationships with reputable insurance providers. Research their claim settlement ratios, customer service, and policy offerings.

  1. Set Up Your Office Space

Depending on your circumstances, local and national  regulations, personal preferences and other,  you can either operate a physical office or digital presence.

Whether you opt for a physical location or a digital platform, you will have to be optimal in terms of service provision.

Physical Office: Choose a location accessible to your target market. Ensure it’s professional and fosters trust.

Digital Presence: Invest in a professional website and online tools that can provide quotes, answer queries, and manage policies.

  1. Hire and Train Your Team

A well-trained team can make or break your new insurance brokerage business. Two very important areas of consideration in this regard are staffing-recruitment and training.

Staffing and recruitment: Hire staff with both insurance expertise and excellent customer service skills.

Training: Ensure your team is well-versed in the latest industry trends, products, and regulations.

  1. Develop a Marketing Strategy

Attracting clients is key to your insurance brokerage’s success. In this regard, there are 2 main ways. You could go either way, or adopt both. We strongly suggest that you go with both options – being traditional marketing and digital marking.

Digital Marketing: Leverage social media, pay-per-click (PPC) advertising, and search engine optimization (SEO) to attract online leads.

Traditional Marketing: Consider hosting insurance seminars, attending trade shows, or using local media for advertisements.

  1. Prioritize Customer Service

Exceptional service can set your brokerage apart:

Communication: Ensure prompt responses to queries and regular updates on policy changes.

Claims Assistance: Assist clients during the claims process, ensuring they understand and are satisfied with outcomes.

  1. Stay Updated

The insurance industry is continually evolving:

Networking: Join industry associations and attend conferences to build relationships and stay in the loop.

Education: Regularly refresh your knowledge with courses and workshops.


Starting an insurance brokerage company is a rewarding endeavor that combines entrepreneurial prowess with the satisfaction of helping clients safeguard their futures. While it demands dedication, hard work, and a deep understanding of the insurance landscape, the dividends – both monetary and in terms of personal satisfaction – can be significant.

By following the steps outlined in this guide and remaining committed to continuous learning and exceptional service, you can carve out a successful space for your insurance brokerage in a competitive market.





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Launching an insurance brokerage company can be a promising venture, given the continuous demand for insurance services globally. Whether it’s for health, homes, cars, or businesses, insurance remains a staple…

The post Starting an Insurance Brokerage Firm: A Comprehensive Guide first appeared on

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